Pushing Everything
abw.by
Video 'Neighbour'
Video ‘Wife'
Video 'Blondes'

The first car classified in Belarus decided to upgrade. It was a long journey: from a thick newspaper to a modern website.
Many years ago they launched the car market and now it’s time to move forward.

First: we brought a good old name 'Autobusiness' back, it’s not just naming, it’s a strategic view for the future.
Second: we created a modern corporate identity. 
Third: a brand ambassador is the strongest man of the county.
And now the brand is moving in the right direction.

Production: Studio Play
Director: Vanya Kopylov
Photographer: Yuri Fedorenko