We launched the website, where clients and customers could meet, as if it was a real bridge. If the deal was successful, they could create a virtual lock as a symbol of a long relationship.
After the deal the both sides received a digital postcard
with the lock on which the names of the their brands were written. The postcard could be saved or shared via social networks.
Potential partners received real branded locks with keys
and all related information on the insert as a gift.
