'Everyone can create an idea. The real craft is to know whether it's good or not'

Alexander Kapelevich
Creative Owner

Alexander started his career in advertising same time with current century and managed to work as a copywriter, a group head, a creative director and a partner in obscenely large and small on principle agencies of Belarus and Russia on a way to founding his own LOGA BIGA enterprise in 2016.

Alexander launched 300+ campaigns on different markets, collected 100+ awards at White Square, Red Apple, KIAF, Golden Hammer, Idea, Ad Black Sea, Ad Stars, Effie, LAMA and worked for these festivals as a jury member.