Kia: CHANGE HERE AND ON THE ROAD

Project case

KIA brand is a lot about safety.

In winter time road safety is a lot about changing tyres.

Or, as we say in Russian, ‘changing shoes’.

 

We surprised visitors of two biggest fitness clubs

in the country with witty installations inside lockers.

And after a huge success in social media millions of drivers got the reminder.

banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD
banner
Kia: CHANGE HERE AND ON THE ROAD