That’s how we make Keramin brand up to date — by creating original branded content

in a popular show.

Keramin is the title sponsor of the TV and Internet show

‘Our Repair’. For the 4th season of the program, we have developed a separate section ‘Futurebuild’ – 120 seconds

of a science-ironic digest about innovations in construction and repair performed by the host Vitaly Karpanov

and a holographic robodiva named Keramina.

 

Following the idea of the project, the rubric acquired a visual identity, a whole set of scripts was developed. As part of the season, 12 episodes of ‘Futurebuild’ were aired.